‘We are preserving a tradition’: how Ghana’s sensationalist film posters became collectible art

In Ghana, the vibrant and often wildly imaginative hand-painted film posters that once advertised local cinema screenings are now gaining recognition as collectible art. These unique works, frequently created on flour sacks, are known for their sensationalist style and reinterpretations of movie plots. Artists like Jeaurs Affutu, known as Heavy J, use bold colors and dramatic imagery to attract audiences. Heavy J, working from his porch in Teshie near Accra, described how he adds elements like blood and skulls to posters, even for films like 'The Little Mermaid,' to make them more engaging. He explained, "We add more to make people interested." These artistic reinterpretations sometimes led to strong reactions from viewers who felt misled, occasionally resulting in threats or confrontations. Despite this, the posters represent a unique cultural tradition, blending artistic license with commercial appeal in a way that has now captured the attention of art collectors.

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We add more to make people interested