Website Advertising and Privacy Options Explained

This content appears to be a technical notice or a cookie consent banner from the iDNES website, rather than a news article. It outlines options for users regarding advertising and content personalization. Users can choose to view the site with targeted advertising, which is tailored to their interests based on their online activity and data shared with advertising partners. Alternatively, they can opt for an ad-free experience by subscribing to 'iDNES Premium' for a monthly fee.

The notice details how data is processed for various purposes, including ad selection, personalized content delivery, ad performance measurement, audience understanding through statistics, and service development. It explains that targeted advertising relies on profiling user habits and interests derived from internet actions. Users are informed about the involvement of MAFRA, a.s., and its 125 advertising partners in this data processing.

Users have the ability to withdraw their consent for targeted advertising at any time. If consent is withdrawn, they will be prompted to switch to the premium, ad-free service. The notice also mentions that certain data processing, not related to targeted ads, might be based on 'legitimate interest,' and users can object to this or adjust their privacy settings. The settings chosen apply to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.