Website notice on advertising and cookie consent

This content is a technical notice regarding website functionality and user consent for advertising and data processing. It explains the options available to users for managing their preferences related to cookies and personalized content on the iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz websites.

Users are presented with choices regarding advertising: either accepting targeted advertising, which involves personalized content based on browsing habits, or opting for an ad-free experience through a premium subscription. The notice details how data is processed for targeted advertising by MAFRA, a.s., and its 125 advertising partners, emphasizing that user consent can be withdrawn at any time.

It outlines different data processing purposes, including selecting ads and personalized content, measuring ad performance, audience understanding through statistics, developing services, and technical site operation. Users are informed about their right to object to data processing based on legitimate interest and to adjust privacy settings.

The notice also clarifies that if a user opts for the free, ad-supported version and consents to targeted advertising, this consent covers the specified purposes. However, due to technical reasons related to advertising providers, users must explicitly opt out of certain data processing activities, such as personalized content selection and performance measurement, if they do not wish for them to occur.