Website notice: User consent for personalized advertising

This article serves as a notice regarding website functionality and user consent for personalized advertising on iDNES.cz and its associated sites.

Users are presented with two primary options for content consumption. The first is a premium subscription, "iDNES Premium," which offers an ad-free experience across multiple platforms, including iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital access to newspapers and magazines.

The second option allows users to continue viewing content for free by consenting to targeted advertising. This involves the use of cookies and other tracking identifiers to tailor advertisements to user interests. The notice details that both MAFRA, a.s., and its 125 advertising partners will process this data. Users are informed that they can revoke their consent at any time, which would then prompt a transition to the ad-free premium service.

The article further outlines the specific ways data is processed for advertising and content personalization, including profile creation for selecting personalized content and ads, measuring ad and content performance, and audience understanding through statistics. It also mentions the use of legitimate interest for certain data processing and provides instructions on how to manage privacy settings and object to data processing.