‘Weekday games were amazing’: pubs toast extra £150m in World Cup sales

Pubs across Britain experienced a significant sales boost, pouring an extra 30 million pints and generating an additional £150 million in revenue, largely thanks to England's successful run in the World Cup. This surge in business marks the best football-related uplift for the sector in recent years.

The extended opening hours and the national team's progress to the semi-finals created a vibrant atmosphere in pubs. Many establishments reported being packed, with some even having to turn away patrons due to the overwhelming demand. This increased activity provided a welcome financial injection for pubs, which have faced challenging trading conditions.

According to the British Beer & Pubs Association (BBPA), the tournament's success was a crucial factor in driving these impressive sales figures. The positive impact extended beyond just beer sales, contributing to a broader economic uplift for the hospitality industry.