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Weiden and Noix Kang Conclude Successful 'WE ARE PRTB' Pop-Up Store
🇰🇷 South Korea /Culture & Society

Weiden and Noix Kang Conclude Successful 'WE ARE PRTB' Pop-Up Store

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • Gym wear brand Weiden, by GTS Global, concluded its pop-up store event 'WE ARE PRTB' with ambassador Noix Kang.
  • The event, held over two days, focused on the 'PRTB' product line and aimed to foster community among fitness enthusiasts.
  • Prior to the pop-up, online pre-sales generated approximately 200 million won, and the event included a photo zone and fan signing sessions.

Gym wear brand Weiden, operated by GTS Global, has wrapped up its 'WE ARE PRTB' pop-up store event in Seongsu-dong, Seoul. The event, held in collaboration with the brand's main ambassador, Noix Kang, ran for two days from June 25th to 26th. It prominently featured products from Kang's signature 'PRTB (Practice Bug)' line.

Weiden stated that the pop-up aimed to offer more than just a product showcase. The focus was on creating a brand experience where individuals committed to growth and challenge through exercise could connect and communicate. This aligns with the brand's message of continuous effort and dedication.

Before the physical store opened, an online pre-sale event was held for 24 hours on June 15th and 16th. This initial sale reportedly generated around 200 million won in revenue, indicating strong demand for the new collection. The pop-up store itself featured a photo zone themed around Noix Kang, and on the second day, a fan signing event with fitness athlete Park Jae-hoon and Noix Kang took place.

We conveyed the brand message through online pre-sales and the offline pop-up.

— Weiden RepresentativeA representative from Weiden commented on the success of both the online and offline sales channels in promoting the brand's identity.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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