Werder Bremen raises season ticket prices citing rising costs
Translated from German, summarized and contextualized by DistantNews.
At a glance
- Werder Bremen is increasing season ticket prices by an average of 8.8% for the upcoming Bundesliga season.
- The club cited rising costs, particularly for security and stewarding personnel, as the primary reason for the hike.
- Despite a disappointing previous season, the price increase aims to ensure the club's long-term financial stability and sporting competitiveness.
Despite a disappointing performance last season, Werder Bremen is raising the prices for its season tickets ahead of the next Bundesliga campaign. The club announced an average increase of 8.8 percent for the upcoming season.
We also had to react to the increased costs, including in the area of security and stewarding personnel.
Club managing director Klaus Filbry explained that the decision was driven by "increased costs, including in the area of security and stewarding personnel." He added that the price adjustment is necessary to help "position Werder economically stable and competitively in the long term."
Filbry emphasized that the club aimed to keep the adjustment moderate and maintain a social differentiation in its pricing. Specifically, standing-room season tickets will see a smaller increase of 3.6 percent, rising from 222 euros to 230 euros. In contrast, tickets in the higher-priced seating sections will become up to twelve percent more expensive.
This increase also means higher revenue for the club. This should help to position Werder economically stable and competitively in the long term.
Werder Bremen sells approximately 27,000 season tickets each season. Holders of these tickets receive priority for purchasing tickets for the following season. Currently, around 18,000 individuals are on the waiting list for season tickets. The club last adjusted its prices in 2024 and does not anticipate another change until at least 2028.
It was important to us to keep the adjustment moderate and to maintain the social differentiation of the offers.
Originally published by Die Zeit in German. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.