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What Network to Stream Commonwealth Games Free Across Sub-Saharan Africa

From ThisDay · () English

Summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • What Network will stream the 2026 Commonwealth Games for free across Sub-Saharan Africa, excluding South Africa.
  • This expansion by the African-owned broadcaster aims to provide access to major sporting events for audiences who previously relied on international or paid services.
  • The move is part of What Media Group's broader ambition to become a significant platform for both sports and original programming in Africa.

What Network, a free-to-air broadcast platform owned by What Media Group (WMG), is expanding its reach across Sub-Saharan Africa to stream the 2026 Commonwealth Games live and for free on What.tv. This initiative aims to democratize access to major international sporting events for African audiences who have historically faced barriers such as reliance on international broadcasters, delayed coverage, or costly subscription services.

The expansion marks a significant achievement for the African-owned broadcaster, strengthening its broadcast infrastructure and positioning it to serve millions of viewers. "Africa deserves a front-row seat to global sports," stated ChiChi Nwoko, CEO of What Media Group. "This expansion means millions more Africans can watch the Commonwealth Games live, on a platform built by us, for us."

Beyond its commitment to sports broadcasting, What Network is also developing a diverse slate of original programming. This includes the family entertainment show "Kids Say The Darndest Things" and the upcoming pan-African fashion competition "Project Runway Africa." These ventures underscore the platform's strategic ambition to establish itself as a comprehensive media provider, catering to a wide range of interests beyond just sports, and reinforcing its role in delivering content relevant to African audiences.

Africa deserves a front-row seat to global sports. This expansion means millions more Africans can watch the Commonwealth Games live, on a platform built by us, for us.

— ChiChi NwokoCEO of What Media Group, commenting on the significance of the broadcast rights expansion.
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Originally published by ThisDay. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.

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