When the creator becomes the creation: Angela Mrad as CELESTIA

Lebanese-Greek writer and filmmaker Dr. Angela Mrad is pushing creative boundaries with her highly anticipated project, CELESTIA: UNMASKING SOLARA. She has introduced a novel approach to the cinematic poster, transforming it into an engaging audiovisual experience that invites audiences to not only see but also hear the artwork.

Through a newly released cinematic video, Mrad unveiled the official poster for CELESTIA: UNMASKING SOLARA. This reveal also provided the first visual introduction to the film's two central characters: Celestia Thorne and Jax Vesper – The Shadow. Their initial appearances are presented with a carefully crafted cinematic vision, designed to reflect the mystery, atmosphere, and distinct artistic identity of the Solara universe.

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When I wrote CELESTIA, I already knew that I wanted to be the actress who would bring her to life. I created her as a writer, envisioned her as a filmmaker, and from the very beginning, I saw myself stepping into the role of Celestia on screen. She was never just a character I wrote, she was a character I knew I would become. CELESTIA is not just a new character. She is a symbol. A world of her own. She is CELESTIA.

Departing from the traditional static image, Mrad's concept of a "poster with a voice" integrates an original epic poetic piece, set to a dramatic musical score, specifically created for this cinematic unveiling. This innovative method allows the poster to be both seen and heard, offering a unique storytelling dimension. The accompanying statement succinctly captures this vision: “Some posters are not meant just to be seen… but also to be heard.”

The cinematic video also offers a behind-the-scenes glimpse into the creative process, fostering a deeper connection between the audience and the artistic vision behind CELESTIA, while carefully maintaining the intrigue surrounding its central narrative. This latest reveal is part of a meticulously constructed campaign, following the earlier announcements of the project and its official logo, designed to gradually immerse audiences in the universe of Solara, its characters, mythology, and visual aesthetic. The poster itself is now an extension of the storytelling, becoming an audiovisual component of the film's world rather than merely a promotional tool.

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Some posters are not meant just to be seen… but also to be heard.