Why are squishy toys and slime so popular? South Korea sees a rise in 'tactile consumption' among young women

A growing trend known as "tactile consumption" is captivating young South Korean women, with products like "squishy" toys, slime, and textured keycaps becoming increasingly popular. This phenomenon, particularly prevalent among women in their teens and twenties, centers on the sensory experience of touching and manipulating objects.

Consumers are drawn to these items primarily as a coping mechanism for boredom and stress. The act of squeezing, stretching, or feeling the texture of these products provides a form of sensory engagement that helps distract from daily pressures and anxieties.

The rise of "squishy" toys and similar items reflects a broader shift in consumer behavior, where the physical sensation and stress-relieving qualities of a product are valued as much as, if not more than, its functional utility. This trend highlights a desire for simple, tangible comforts in a fast-paced digital world.