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🇧🇪 Belgium /Culture & Society

Why shops play music: “It makes you stay longer and buy more”

From VRT NWS · () Dutch

Translated from Dutch and summarized by DistantNews. Read the original for the full story.

At a glance

Explainer Named sources Context piece
  • Shops and restaurants often use music deliberately rather than by chance.
  • Cognitive psychologist Timothy Desmet says music can make customers happier, leading them to stay longer and spend more.

Music in supermarkets, restaurants and clothing stores is not necessarily a random choice by business owners.

It makes you feel happier.

· Timothy DesmetThe cognitive psychologist explained one reason businesses play music.

Cognitive psychologist Timothy Desmet says music can make customers feel happier. That may encourage them to spend more time in the shop or restaurant, and consequently buy more.

And so you spend more time there and therefore buy more.

· Timothy DesmetDesmet linked music’s effect on mood to longer visits and increased purchases.
About this summary

Originally published by VRT NWS in Dutch. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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