Will AI Kill Visual Effects in Film and TV?

The burgeoning capabilities of Artificial Intelligence are prompting discussions about its role in the film and television industry, particularly concerning visual effects (VFX). As AI algorithms become more sophisticated in generating images, questions arise about whether this technology will displace the specialized craft of VFX.

VFX expert Irdin (Nino) Begić suggests that AI is unlikely to completely eliminate visual effects work. While acknowledging the transformative potential of AI, he implies that human expertise and artistic direction will remain crucial. The industry is adapting, with companies like Exoscale (A1 Digital) demonstrating how advertising spots can be produced entirely within European, sovereign cloud infrastructure using local AI models and open-source technology.

Historically, visual effects have been a cornerstone of filmmaking, often characterized by the principle of "the more, the better." However, the rapid progress in AI is creating pressure on an industry long considered a highly specialized and indispensable production craft. The article notes that the sector is grappling with how to integrate these new tools while preserving the value of traditional skills and artistry.

The piece also highlights the changing landscape for established players in Austria, who are reportedly facing significant challenges amidst this technological shift. The integration of AI presents both opportunities for innovation and potential disruptions to existing workflows and business models within the VFX sector.