Wise Buzz Reports Record First-Half Profit of $4.1 Million

South Korean tech company Wise Buzz has announced its strongest-ever first-half financial performance, reporting an operating profit of 5.77 billion won (approximately $4.1 million USD) for the first six months of the year.

The company's consolidated revenue reached 24.53 billion won, marking a 25.2% increase compared to the same period last year. Operating profit saw a significant surge of 125.4%, with the operating profit margin improving to 23.5% from 13.1% in the previous year. This marks the fourth consecutive half-year period of profitability since the company shifted to a surplus in the latter half of 2024.

The impressive results are largely attributed to the performance of its technology division, particularly its AI-based advertising automation platform, 'NestMgr.' This division generated 1.25 billion won in revenue in the first half, a 135.9% jump year-on-year. Notably, NestMgr returned to profitability in the second quarter, achieving an operating profit of 84.5 million won and an 11.6% operating profit margin, marking its first profitable quarter in four years.

Wise Buzz anticipates continued growth in the second half of the year, citing a seasonal trend of stronger performance during this period. The company's business model, which leverages AI for automated ad operations across various media platforms without significant additional infrastructure costs, is seen as a key factor in its structural profitability improvement. CEO Choi Ho-jun expressed confidence in achieving record-breaking annual performance for 2024.

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The second half of the year also shows a clear growth trend, so we expect to break our all-time record for performance this year.