Wise Buzz reports strong first-half earnings, driven by AI platform

Wise Buzz, a media advertising firm, announced strong financial results for the first half of the year, reporting consolidated revenue of 24.5 billion won and an operating profit of 5.8 billion won. These figures mark substantial year-on-year increases of 25.2% and 125.4%, respectively.

The company also achieved a net profit of 2.21 billion won, turning profitable after a loss in the same period last year. Wise Buzz's second-quarter results were also robust, with revenue up 14.2% and operating profit up 49.1% compared to the previous year. This marks the fourth consecutive half-year of profits for the company since turning profitable in the latter half of 2024.

CEO Choi Ho-jun expressed confidence in achieving record-high performance this year, citing the company's consistent upward trend in operating profit as evidence of structural improvement. He highlighted the success of the AI advertising platform 'Nest as Manager,' which saw a 135.9% surge in revenue, as a key growth driver. The platform's ease of use via SDK installation and AI-powered automation, coupled with a revenue-sharing model, has attracted 16 media partners.

Looking ahead, Wise Buzz plans to leverage its proprietary creative AI solution, 'Ad-Visor,' as a major growth engine in the second half of the year. Ad-Visor offers an AI resizing function that automatically converts a single PSD file into 40 formats across 10 media types, and can also suggest customized copy and images based on brand data and campaign performance. The company also recently completed a 1.5 billion won share buyback and stock consolidation, signaling a commitment to shareholder value.