Woori Bank joins youth in Myeongdong for plogging cleanup

Woori Bank recently partnered with young volunteers for a 'plogging' event, a Swedish environmental trend combining jogging with litter collection, in Seoul's bustling Myeongdong district. The initiative, carried out on May 24 and announced on May 29, saw 47 university student ambassadors, known as 'Campus WOORI,' participate in cleaning up areas around Myeongdong Cathedral, the Myeongdong Theater, and the Chinese Embassy, as well as along paths in Namsan Park.

The campaign aimed to contribute to the environmental improvement of a district frequented by tourists and high foot traffic, while also fostering a culture of practical ESG (Environmental, Social, and Governance) engagement among the younger generation. Participants collected various types of litter, including cigarette butts, and brought the collected waste back to Woori Bank's headquarters for proper recycling separation.

This plogging event is part of Woori Bank's broader commitment to supporting the development of young individuals into future leaders. The bank offers several social contribution programs tailored for youth, such as 'Our Dream. We Dream. We Do.' (우리 꿈.꾸.당), which provides scholarships and mentoring to talented teenagers and young adults. Additionally, programs like 'WOORI Chance' assist young people preparing to enter society independently, and 'Woori Runner' aims to bridge educational gaps.

Woori Bank plans to expand its field activities, allowing young people to gain experience in both finance and social contribution. The bank seeks to provide diverse opportunities for youth to engage with the community and develop a sense of social responsibility alongside their financial education.