World Cup fever ignites fashion: Brands launch football-themed collections

As the 2026 FIFA World Cup approaches, the fashion world is embracing the global football fervor with a wave of stylish collaborations. Brands are merging athletic wear with streetwear, pushing the 'Blokecore' aesthetic to new heights. Adidas is reigniting its presence on the World Cup stage with a new national team jersey series, drawing inspiration from iconic past kits and cultural symbols. Their away designs incorporate more fashion-forward geometric patterns and colors. Beyond jerseys, Adidas Originals has partnered with Edison Chen's CLOT for a collection that reimagines football culture through fashion, transforming shoe silhouettes and jersey designs into versatile lifestyle pieces. Levi's is also joining the trend, collaborating with national football associations worldwide. Their collections infuse denim craftsmanship with retro team crests and street style elements. The French Football Federation collaboration features classic blue, white, and red hues on washed denim jackets and shorts, evoking a 90s vibe. Similarly, Levi's US collection uses red, white, and blue with the U.S. Soccer crest, while the England line focuses on 'Match Day' atmosphere with iconic crests and relaxed fits. GAP is connecting with cultural identity through its limited-edition football collection, designed with The Brooklyn Circus founder Ouigi Theodore. This line explores themes of diaspora, identity, and generational memory, with pieces like polo shirts and track pants referencing 90s football culture and New York street style. Notably, the recurring '74' motif pays homage to Haiti's first World Cup appearance. Italian brand Lotto is also merging its football heritage with streetwear, launching collaborations with Taiwanese brand KIKS and H&M. These collections feature updated football shoes, jerseys, and accessories, incorporating elements like retro stripes and relaxed silhouettes, blending sport with high fashion.