World Cup triggered a massive pizza, burger, ice cream rush among Israeli soccer fans, Wolt says

The FIFA 2026 World Cup significantly altered Israeli consumers' eating habits, leading to a substantial increase in food delivery orders. Data from the delivery company Wolt reveals that orders surged by 20% during match hours, with an average daily increase of 7% compared to the month preceding the tournament.

Family pizza orders experienced the most dramatic rise, jumping 35% during the World Cup period. Burgers also saw a notable increase, with orders rising by 27%, while ice cream consumption surged by 44%. Despite these shifts, popular delivery items like shawarma, sushi, and pad thai remained consistent favorites among customers.

The Argentina-Egypt match attracted the highest number of orders throughout the tournament, with 57% placed before the round-of-16 game and 43% during the match itself. Other popular matches included the World Cup quarterfinal between Spain and Belgium, and the semifinal between Argentina and England.

Wolt's analysis indicated a trend of last-minute ordering, with the peak volume of orders occurring just two minutes before a match's kickoff, despite customers beginning to browse an hour and a half earlier. Snack orders increased significantly by up to 40%, and even plastic cutlery orders rose by approximately 26%. Tel Aviv recorded the highest total number of orders nationwide, although Eilat showed a higher ordering rate in the later stages of games.