World Cup trophy to arrive in style in bespoke Louis Vuitton trunk

The coveted World Cup trophy is set to arrive in the New York-New Jersey stadium encased in a specially designed Louis Vuitton trunk. This marks the fifth time the French luxury fashion house has been entrusted with creating the carry case for soccer's most prestigious prize.

The bespoke trunk boasts a prominent golden 'V' on the front, symbolizing both "Victory" and "Vuitton." It is adorned with the brand's recognizable monogram pattern and reinforced with gold-plated brass corner protectors. Inside, the trunk is lined with beige leather and features a patch commemorating the enduring partnership between Louis Vuitton and FIFA.

This tradition began in 2010 and has continued through the 2014, 2018, and 2022 tournaments. Louis Vuitton CEO and Chairman Pietro Beccari stated, "For over a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, bound by a shared belief in sport's power to inspire and bring people together."

Luxury brands have a history of associating with professional sports, with Tiffany & Co. crafting the Vince Lombardi Trophy for the Super Bowl champion since 1967. Louis Vuitton also creates bespoke trunks for Formula 1 Grand Prix circuits. However, the World Cup trophy, typically housed at the FIFA Museum in Zurich, is a unique prize, making the design of its luggage a particular honor.

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For over a decade, Louis Vuitton and FIFA have shared an unwavering commitment to excellence, bound by a shared belief in sport's power to inspire and bring people together.