World-Famous Donut Brand Krispy Kreme Coming to Estonia

Krispy Kreme, a globally recognized donut brand, is set to open its first store in Estonia, marking a significant expansion into the Baltic market. Apollo Group, a prominent entertainment and catering conglomerate in the region, has secured the franchise rights.

The brand, nearly 90 years old, is celebrated for its signature Original Glazed donuts and its commitment to freshly made, melt-in-your-mouth treats. Toomas Tiivel, head of Apollo Group, highlighted Estonia's receptiveness to new international food concepts, positioning Krispy Kreme as a valuable addition to their diverse portfolio.

“

Estonian consumers value quality, memorable, and affordable experiences. Krispy Kreme donuts are known worldwide for their freshness and variety, and we are excited to bring these experiences to Estonia. It is a brand that has become part of pop culture and is familiar to us from many films and series that Estonians know and appreciate.

"Estonian consumers value quality, memorable, and affordable experiences. Krispy Kreme donuts are known worldwide for their freshness and variety, and we are excited to bring these experiences to Estonia," Tiivel stated. He added that the brand is a part of pop culture, frequently appearing in films and series familiar to Estonians.

The first Krispy Kreme location will be in central Tallinn, with the exact site and opening date to be announced soon. Apollo Group intends to deliver the authentic Krispy Kreme experience that has drawn crowds and long queues in other cities. While donuts are available from various local cafes and bakeries, Krispy Kreme promises a unique offering. This Tallinn opening signifies the beginning of a broader expansion plan for the brand across the entire Baltic region in the coming years.

“

Although donuts can already be found in several cafes and bakeries here, Krispy Kreme offers a completely different and unique experience. Our first location in Tallinn marks the beginning of a journey with which we plan to expand the Krispy Kreme brand across the entire Baltic region in the coming years.