World Milk Day: Peak Milk launches 'Show Peak Love' campaign on dairy nutrition

FrieslandCampina WAMCO Nigeria Plc, the maker of Peak Milk, has initiated a nationwide consumer campaign titled "Show Peak Love" to commemorate World Milk Day 2026. This campaign celebrates individuals who nourish their families and communities with Peak Milk products while simultaneously raising awareness about the importance of dairy nutrition and promoting healthier breakfast habits.

A central event of the campaign is a record-breaking attempt for the "Longest Breakfast Table" experience at Ikeja City Mall. This will be complemented by simultaneous breakfast engagements in over 15 locations across the country. The initiative seeks to address growing consumer confusion regarding various milk products, including Full Cream Milk, Filled Milk, Dairy Creamers, and non-dairy alternatives.

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World Milk Day presents an opportunity to educate consumers on the nutritional benefits of milk while celebrating those who nourish others daily.

The company aims to educate consumers on the specific nutritional benefits of each product, empowering families to make informed choices. Peak Full Cream Milk is described as whole milk fortified with essential vitamins and minerals, while Peak Filled Milk contains skimmed milk fortified to support healthy living. Peak Dairy Creamer is also noted to be made with milk and contains vital nutrients.

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The “Show Peak Love” campaign will create memorable breakfast experiences and help consumers better understand the importance of quality dairy nutrition in supporting healthier lifestyles.

Omolara Banjoko, Marketing Manager for Peak, stated that World Milk Day provides a valuable opportunity to educate consumers on milk's nutritional benefits and honor those who consistently provide nourishing meals. "The 'Show Peak Love' campaign will create memorable breakfast experiences and help consumers better understand the importance of quality dairy nutrition in supporting healthier lifestyles," Banjoko said.

Peter James, Category Brand Manager, emphasized breakfast as a critical meal and acknowledged individuals who dedicate extra effort to preparing nutritious meals for their families and communities. Consumers participating in the campaign activations can expect interactive milk education booths, nutrition-focused activities, product sampling, and appearances by lifestyle influencers. World Milk Day, celebrated globally on June 1, was established by the Food and Agriculture Organization to underscore milk's significance and the dairy sector's contribution to global nutrition and livelihoods.

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Breakfast remains one of the most important meals of the day and acknowledged individuals who go the extra mile to provide nourishing meals for their families and communities.