Wowcher sorry for 'unacceptable' crocodile attack email

Discount website Wowcher has issued an apology for a marketing email that appeared to reference a crocodile attack on a young child. The email, sent on Saturday, featured a subject line stating: "Snap up these deals quicker than a croc can catch a kid!" This message drew widespread criticism on social media after screenshots were shared, with many calling it "disgusting" and "unacceptable."

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Snap up these deals quicker than a croc can catch a kid!

A three-year-old boy was reportedly seriously injured in an incident involving crocodiles at Johnsons of Old Hurst zoo in Cambridgeshire on Thursday. Police were called to the scene by the ambulance service. Wowcher acknowledged the hurt and distress caused by their email, particularly to the child's family during a difficult time. The company stated that the wording was never approved for use and that they are urgently reviewing their internal processes to understand how the failure occurred.

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It should never have been written, it was never approved for use. The responsibility sits with us and we are urgently reviewing how our processes failed.

"There is no excuse for this. We apologise unreservedly and will take the necessary steps to make sure this does not happen again," a Wowcher spokesperson said. The firm is also reviewing all scheduled marketing content and strengthening its creative, approval, and sign-off safeguards. Customers reacted strongly, with some stating they had unsubscribed from the company's emails.

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We recognise the hurt and distress it has caused, particularly for the young child's family at this unimaginably difficult time.