Yilan County to Debut at Taiwan Food Expo with "Yilan Direct" Pavilion

Yilan County is set to make its debut at the Taiwan Food Expo, scheduled from July 31 to August 3 at the Taipei World Trade Center Hall 1. Under the theme "Yilan Direct × Yilan Select Pavilion," the county will present over 30 brands and a diverse array of agricultural and fishery products from its 12 townships. The initiative aims to establish Yilan as a distinct brand, promoting its "terroir and food" both domestically and internationally.

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Yilan Direct × Yilan Select Pavilion

The county government is spearheading this effort, bringing together young entrepreneurial brands, agricultural and fishery associations, and local specialty businesses. The "Yilan Direct × Yilan Select Pavilion" will showcase Yilan's natural landscape, cultural heritage, and local brands, highlighting the region's innovative industrial energy. The expo's theme, "Terroir Brewed," will guide the curation, offering visitors a comprehensive experience of Yilan's essence.

To embody the "Terroir Brewed" theme, a press conference featured ecological chef Chen Ke-wei creating three dishes: "Terroir Fruit Brew," "Rice Whisky," and "Seafood Soy Sauce," using Yilan's signature ingredients. Acting County Magistrate Lin Mao-sheng and other attendees sealed the creations, symbolizing the preservation of not just ingredients but also Yilan's land, human connections, culture, and brand stories. These will be officially unveiled on the expo's opening day.

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Terroir Brewed

Lin Mao-sheng highlighted Yilan's rich natural resources, including pure water from the Snow Mountain range, fertile Lanyang Plain, and abundant marine life, complemented by generations of craftsmanship. He noted the county's recent efforts in promoting youth return-to-hometown initiatives, local regeneration, brand guidance, and agricultural product value-added processing. The Taiwan Food Expo serves as a platform to connect agriculture, food, tourism, and cultural and creative resources, aiming to promote Yilan's lifestyle and brand value beyond just product sales.

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Terroir Fruit Brew

This participation follows Yilan's successful foray into international markets, including a recent trip to the Tokyo International Food Exhibition in March, where local brands showcased high-quality agricultural and fishery products to international buyers, expanding business opportunities abroad. The county government aims to leverage this international experience to deepen domestic engagement, fostering a strategy of "international expansion, domestic cultivation, and brand rooting" to continuously enhance Yilan's brand competitiveness.

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Rice Whisky