Yoga, films, VFX, gaming: PM Modi lays out India’s soft power strategy on I-day

Prime Minister Narendra Modi has articulated a vision for leveraging India's cultural influence as a strategic asset on the global stage. During his Independence Day address from the historic Red Fort in Delhi, Modi emphasized the immense power of India's "soft power."

Modi highlighted several key areas where India's cultural exports are making a significant impact internationally. These include the ancient practice of yoga, the globally popular Indian film industry, the burgeoning fields of visual effects (VFX), and the rapidly expanding gaming sector. He presented these cultural domains as potent tools for enhancing India's global standing and appeal.

"The strength of India’s soft power is immense," Prime Minister Modi declared, underscoring his belief in the nation's cultural capital. The strategy appears to focus on promoting these cultural elements as ambassadors of Indian values, creativity, and tradition, thereby fostering goodwill and strengthening diplomatic ties. This approach aims to build upon the existing global recognition of Indian culture and further integrate it into the international mainstream.

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The strength of India’s soft power is immense