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Young Adults in US, UK Shun Bars for $450 Monthly Premium Gyms

From Dong-A Ilbo · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

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  • Young adults in the U.S. and UK are increasingly opting for premium gyms over bars, spending over $300 monthly.
  • This trend reflects a shift towards wellness as a social space and a response to increased isolation from remote work.
  • Consumer data shows a rise in gym spending and a decrease in alcohol consumption among Gen Z, highlighting a focus on well-being.

In a notable shift from tradition, young adults in major U.S. and UK cities are trading their post-work drinks for high-end gym memberships. These premium fitness clubs, costing upwards of $300 per month, are becoming the new 'wellness social hubs,' offering more than just exercise.

Analysts suggest this trend is partly a response to the changing work landscape post-COVID-19. With more people working remotely, the isolation has driven many young professionals to seek community and a sense of belonging in these fitness spaces. "It's nice to have a place where you can come out and comfortably socialize and have conversations," said Nicolette Brewer, 25, a New York resident. Olivia Antonelli, 26, also from Manhattan, noted, "When I meet up with friends, instead of going out for drinks or dinner, I always say 'Let's go to a class together,'" highlighting group fitness as a key social activity.

It's nice to have a place where you can come out and comfortably socialize and have conversations.

· Nicolette BrewerA 25-year-old New York resident explains the appeal of social spaces beyond traditional bars.

Consumer behavior mirrors this evolving preference. A February report from Bank of America indicated that Gen Z's spending on gym memberships is rising, while alcohol consumption is declining. Market research by Mintel found that 30% of U.S. Gen Z consumers spent more on gym memberships and fitness classes last year compared to the previous one. "Consumers are generally focusing more on well-being, and Gen Z is leading this trend," a Mintel representative stated, adding that these premium gyms are increasingly replacing bars and restaurants as social gathering spots.

When I meet up with friends, instead of going out for drinks or dinner, I always say 'Let's go to a class together.'

· Olivia AntonelliA 26-year-old Manhattan resident describes how group fitness has become a primary social activity.
About this summary

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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