Youth Centre Launches Ruwaj Programme to Empower Youth in North Al Batinah

The Ruwaj programme has commenced in the Wilayat of Sohar, Oman, marking a collaborative effort between the Youth Centre and Sohar Port and Freezone. This initiative is designed to empower owners of small commercial enterprises and youth-produced goods in the North Al Batinah Governorate.

The program aims to build the capabilities of 100 young men and women, aged 20 to 34, enhancing their market readiness. It follows an integrated track that blends specialized training with practical application, focusing on developing startups, boosting their competitiveness, and transforming ideas into sustainable projects.

The Ruwaj programme features two main tracks. The first is dedicated to training and development, offering workshops on product building, market analysis, marketing strategies, pricing, negotiation, brand identity, packaging, and social media store management. The second track culminates in a mini trade exhibition.

This exhibition will provide an opportunity for the top 30 participating projects to display and sell their products and services directly to the public. This hands-on experience in a real market environment is intended to improve marketing skills, assess project readiness, and gather direct customer feedback.

Organizers expect the programme to significantly increase the readiness of youth projects, improve product and service quality, expand market access, generate direct sales, and stimulate project sustainability and growth. The Ruwaj programme underscores the commitment to investing in youth potential and equipping them with the tools for entrepreneurial success, thereby contributing to economic and social development in Oman.