Yucatán restaurant association urges compliance with World Cup broadcast rules; warns of hefty fines

The National Chamber of the Restaurant and Seasoned Food Industry (Canirac) in Yucatán has issued an urgent call for businesses to adhere to regulations for broadcasting the 2026 World Cup matches. The organization emphasizes that this event presents a significant economic opportunity, positioning restaurants as central hubs for social gatherings during the tournament.

"Restaurants are once again at the center of this celebration, hosting Yucatecans and offering them football, food, family gatherings, time with friends, and a lot of fun," stated Israel López García, president of Canirac Yucatán. He highlighted that the way matches are broadcast for commercial purposes differs from home viewing.

López García clarified that commercial establishments require specific licenses, exclusively granted by Sky Business and Izzi Negocios. The costs for these licenses range from approximately five thousand pesos for smaller venues to up to 25 thousand pesos for establishments with more than 20 tables, per television displaying the games. He also warned against distributing a single signal across multiple devices or using domestic streaming platforms for commercial use.

Furthermore, the business leader cautioned about the misuse of official FIFA brands and logos. Unauthorized use could lead to substantial fines, potentially exceeding 28 million pesos. Canirac Yucatán is offering guidance to restaurateurs to help them navigate these legal requirements and avoid penalties. Businesses that secure their broadcast signals through Canirac may be eligible for discounts of up to 7%.

According to estimates, between 20% and 25% of fans in Yucatán plan to watch the matches in bars and restaurants, while approximately 60% are expected to watch from home. Canirac aims to ensure that businesses can legally capitalize on the influx of fans during the World Cup.

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Restaurants are once again at the center of this celebration, hosting Yucatecans and offering them football, food, family gatherings, time with friends, and a lot of fun.