Yucatán Restaurants Boost Sales Up to 50% During World Cup

Restaurants in Yucatán, Mexico, experienced a significant sales boost during the World Cup, with the National Chamber of the Restaurant and Seasoned Food Industry (Canirac) reporting an increase of over 30 percent. While the global tournament did not drive an expected increase in tourist arrivals to the region, local eateries saw a surge in business, particularly during matches featuring the Mexican national team, with some reporting sales growth of up to 50 percent.

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our establishments are registering an increase of more than 30 percent in sales, due to the World Cup football matches.

During the initial weeks of the World Cup, approximately 40 percent of restaurants noted a rise in customer numbers during games. Canirac Yucatán president Israel López García expressed confidence that this trend would continue for the remainder of the tournament, even after Mexico's elimination. He highlighted that establishments offering live broadcasts of matches, along with special promotions and fan activities, have been the most successful.

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the games of the Mexican national team boosted their sales by up to 50 percent.

The most in-demand items during games have been beer, followed by snacks and food, often shared among friends and family. The industry is hopeful that the enthusiasm for the World Cup will sustain customer traffic through its final stages.

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40 percent of restaurants reported an increase in the number of diners during the matches.