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๐Ÿ‡น๐Ÿ‡ผ Taiwan /Economy & Trade

Yunlin Businesses Target Global Buyers at Taipei Food Exhibition

From Liberty Times · () Chinese

Translated from Chinese, summarized and contextualized by DistantNews.

At a glance

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  • Yunlin County in Taiwan will showcase its agricultural products and processed goods at the Taipei International Food Exhibition.
  • Twenty local businesses will exhibit items ranging from rice and bamboo shoots to premium coffee and mullet roe.
  • The exhibition aims to boost the county's agricultural brand competitiveness and expand its international market reach.

Yunlin County is set to make a significant impact at the upcoming Taipei International Food Exhibition, scheduled from June 24 to 27 at the Nangang Exhibition Center. This major event will feature over 850 exhibitors from more than 50 countries, with Yunlin County proudly represented by 20 local businesses.

This is Taiwan's largest food exhibition platform, using this to showcase Yunlin's agricultural strength and brand competitiveness to domestic and international buyers, and to open up the international market.

โ€” Chang Li-shanYunlin County Magistrate Chang Li-shan speaking about the importance of the Taipei International Food Exhibition.

The participating companies will present a diverse array of products, spanning from staple agricultural goods like rice, bamboo shoots, and corn to value-added items such as premium coffee and mullet roe. This diverse offering highlights the evolution of Yunlin's agricultural sector, moving beyond traditional production to encompass processing and marketing.

Yunlin County Magistrate Chang Li-shan emphasized the exhibition's importance as a platform to showcase the county's agricultural strength and brand competitiveness to both domestic and international buyers. "This is Taiwan's largest food exhibition platform," she stated, aiming to open up international markets.

Yunlin's agriculture has moved from traditional primary production to processing and marketing, and has established the 'Yunlin Good Products' brand.

โ€” Wei Sheng-deYunlin County Agriculture Department Director Wei Sheng-de explaining the evolution of the county's agricultural sector.

The county's agricultural department, led by Director Wei Sheng-de, noted that the "Yunlin Good Products" brand has certified 502 businesses and over 1,300 products. The county government is actively supporting these businesses to expand their domestic and international sales channels. Wei Sheng-de mentioned successful participation in previous exhibitions in Singapore and Tokyo, with initial forays into the Persian Gulf and Thai markets yielding positive responses.

We hope to exchange with buyers and distributors from various countries through the exhibition, allowing more international markets to see the advantages and characteristics of Yunlin's agriculture.

โ€” Chang Li-shanMagistrate Chang Li-shan on the goals for the Yunlin delegation at the exhibition.

Chang Li-shan encouraged both buyers and the public to visit the "Yunlin Good Products Pavilion" during the exhibition to sample and purchase representative Yunlin delicacies. This initiative underscores Yunlin's ambition to elevate its agricultural brands onto the global stage, demonstrating the significant achievements of its agricultural sector.

Welcome domestic and foreign buyers and the public to visit the 'Yunlin Good Products Pavilion' during the exhibition period to taste high-quality delicacies, purchase the most representative Yunlin good products, and witness the important results of Yunlin's agricultural brands moving towards the international market.

โ€” Chang Li-shanAn invitation from Magistrate Chang Li-shan for visitors to the exhibition.
DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.