Zona Tech and Bancamiga launch "Zona Pay": a solution connecting credit, technology, and opportunities

In a significant move for the Venezuelan market, Zona Tech and Bancamiga have joined forces to introduce "Zona Pay," a credit card designed to bridge the gap between cutting-edge technology and accessible financing. This strategic alliance, unveiled at a Caracas event, signifies a commitment from two prominent Venezuelan entities to foster economic growth and consumer empowerment.

The Zona Pay card is not just another financial product; it's a carefully crafted solution aimed at making the latest technological gadgets and home appliances attainable for a broader segment of the population. With features like an initial zero down payment and the flexibility of up to 12-month installments, it directly addresses the purchasing power challenges faced by many Venezuelans. The ease of application, available through Zona Tech stores, Bancamiga branches, and online, further underscores the partnership's focus on customer convenience.

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With Zona Pay, we want more people to have access to the technology they desire, in a simple, planned way and with the backing of two brands that share a vision of progress.

Luis Marín, Director of Marketing at Zona Tech, emphasized the shared vision of progress behind this initiative, stating, "With Zona Pay, we want more people to have access to the technology they desire, in a simple, planned way and with the backing of two brands that share a vision of progress." This sentiment is echoed by Alberto Camardiel, Executive Director of Marketing, Products, and Services at Bancamiga, who highlighted the bank's dedication to innovation as the driving force behind its offerings. "Today, by officially presenting the Zona Pay credit card, we take a firm step in that direction by consolidating our strategic alliance with Zona Tech," he remarked.

This collaboration is particularly noteworthy in the Venezuelan context, where innovative financial solutions are crucial for stimulating economic activity. By merging Zona Tech's extensive commercial reach with Bancamiga's financial expertise, "Zona Pay" offers a unique value proposition. It's a testament to local businesses adapting and creating opportunities within the existing economic landscape, providing tangible benefits to consumers and demonstrating a forward-looking approach to the Venezuelan market.

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Today by officially presenting the Zona Pay credit card, we take a firm step in that direction by consolidating our strategic alliance with Zona Tech, one of the most influential technology chains in the country. This new card is not just a financial instrument. It is a solution designed to connect Venezuelans with the latest in technology in a real, responsible, and efficient way.