Zoran Kesić: Claims about the show’s high cost are just an excuse, ‘24 Minutes’ is moving to YouTube

“24 Minutes with Zoran Kesić” is leaving TV Nova, but its next season will not disappear. Zoran Kesić announced that the satirical show will return on YouTube on September 19 after TV Nova’s management decided not to continue working with his team.

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The stories about weak numbers, an expensive show and financial discipline are just an excuse.

Adria News Network, which owns TV Nova S, said the main reason was cost. Following an analysis, the company concluded that the program was among the channel’s most expensive, with annual costs exceeding 500,000 euros for fewer than 30 hours of programming each year. The company has recently come under new management after Portuguese investment fund Alpac Capital took over.

Kesić rejected the explanation. In a Facebook post, he called references to “weak numbers,” an “expensive show” and “financial discipline” mere excuses. He said he had shown network managers official figures proving that the program generated solid annual revenue for the television station.

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The team behind our show is convinced that the only figures that really matter in this whole story are the numbers of days, weeks and months we are counting down to the date of the elections in Serbia.

The presenter also said his team believed the real numbers being counted were the days, weeks and months until Serbia’s elections. He claimed that the new Portuguese owners had not offered a revised contract that would lower the show’s cost, and that he had heard discussion in Portuguese circles about delaying production until after the elections. Kesić bid farewell to TV Nova viewers and thanked colleagues who supported the team, saying the new season would continue on YouTube.

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There is no new offer from them, apart from the already signed contract, that would lower the price of the show and bring it within financial limits acceptable to them.