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🇫🇮 Finland /Culture & Society

10 questions: How often have you pretended to like a song, record-label boss Kimmo Valtanen?

From Helsingin Sanomat · () Finnish

Translated from Finnish and summarized by DistantNews. Read the original for the full story.

At a glance

Interview Named sources Context piece
  • Former record-label executive Kimmo Valtanen discusses his career and lessons in a new book combining memoir and business advice.
  • Valtanen says social media and streaming services allow artists to succeed without traditional record companies.
  • He describes himself as more financially savvy than many artists.

Kimmo Valtanen, 58, spent decades at the top of Finland’s domestic music business, leading some of the country’s largest record labels.

In his view, he is “smarter than many artists” when it comes to spending money. That self-assessment is part of a broader conversation about the lessons of his career.

It is a huge opportunity for new creators to make a revolution.

· Kimmo ValtanenValtanen describes how social media and streaming services can help artists succeed without traditional record labels.

Valtanen’s new book, Kimmo Valtanen: Friday the 13th: The Rise, Falls and Lessons of a Record-Label Boss, combines memoir with a business book. It reviews his career and the lessons he drew from it.

He also sees major changes in the music industry as an opportunity. Social media and streaming services, he believes, give artists the chance to succeed without traditional record companies. “It is a huge opportunity for new creators to make a revolution.”

smarter than many artists

· Kimmo ValtanenHis description of his own approach to spending money.
About this summary

Originally published by Helsingin Sanomat in Finnish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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