15-hour livestream aims to support children with cancer

A remarkable 15-hour "Mega Livestream" event, titled "Continuing the Sunflowers' Strength," is set to take place on June 14, aiming to bring hope and support to children battling cancer. This ambitious charity initiative is spearheaded by the Tuổi Trẻ Newspaper as part of its "Dream of Thuy" program.

The core message of the event, "Every Order - Lighting a Hope," underscores its philanthropic mission. A significant aspect of the livestream is the commitment to donate 10% of its total revenue directly to the "Dream of Thuy" program. This program focuses on helping young cancer patients realize their dreams and alleviate the financial burden of their medical treatments.

Organized in partnership with the Ho Chi Minh City Youth Union, the Startup Support Center (MCN DAKE), and the E-commerce and Digital Economy Agency under the Ministry of Industry and Trade, the event aims to mobilize a wide range of support. The livestream will feature approximately 20 businesses and brands from various sectors, including fashion, sports, accessories, consumer goods, and lifestyle products. The goal is to generate sales of around 15 billion VND, which would translate to a substantial donation of approximately 1.5 billion VND for the children.

This initiative is being hailed as potentially the first large-scale charity livestream in Vietnam. It employs a "Mega Livestream" model combined with a "Massive Creator Network" and "Social Commerce for Good" principles. By connecting the media ecosystem, businesses, technology platforms, content creators, and consumers, the campaign hopes to foster a wave of compassionate consumption. Each purchase made during the event will not only contribute economically but also provide crucial support for the treatment journeys and aspirations of children with cancer across the country.