2026 World Cup generated Rp5.03 trillion in Indonesia's economy

Indonesia's economy experienced a significant boost from the 2026 FIFA World Cup, generating an estimated Rp5.03 trillion (approximately US$300 million) in economic turnover. This figure, calculated by the Indonesian Chamber of Commerce and Industry (Kadin), encompasses a wide range of activities from the tournament's preparation phase through its conclusion.

The economic benefits were driven by various sectors, including broadcast operations, advertising, sponsorships, product promotions, and increased sales of electronics and merchandise. Crucially, the hospitality sector (hotels, restaurants, cafes) contributed substantially, alongside public viewing events and sales from micro, small, and medium enterprises (MSMEs) at community gatherings like the 2026 People's Festival.

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The 2026 World Cup shows how an international sporting event can drive economic activity across various sectors.

Kadin Indonesia highlighted that such global sporting events can stimulate diverse economic activity when supported by collaboration between government, businesses, broadcasters, and the public. The World Cup's impact extended beyond direct turnover, fostering wider multiplier effects by encouraging consumer spending on related goods like televisions and food services.

Evidence of this economic surge is reflected in the accommodation, food, and beverage sectors, which saw a 13.14 percent year-on-year growth in the first quarter of 2026. A survey by Lokadata further confirmed strong community-level engagement, with 78.1 percent of respondents attending public viewing events and spending an average of Rp51,000 per event.

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Most of the spending went toward food and be