2026 World Cup Sets Attendance Records, Serves 5.5 Million Beers

The 2026 World Cup, hosted across the United States, Mexico, and Canada, concluded with record-breaking attendance and significant consumption figures, FIFA announced on July 27. A total of 6.8 million spectators filled the 16 stadiums over the course of 104 matches, marking the highest attendance in the tournament's history.

Fans at the event consumed an estimated 5.5 million beers and 4.6 million non-alcoholic beverages. Food sales were also substantial, with 675,000 hot dogs sold. If lined up end-to-end, these hot dogs would stretch approximately 135 kilometers, a distance equivalent to over 1,350 football fields.

FIFA President Gianni Infantino highlighted the tournament's operational scale, describing it as the largest ever organized for a World Cup. The event involved nearly 300,000 individuals, including around 43,000 volunteers and 73,700 security agents who collectively worked close to one million shifts over the 39-day competition. Fans from approximately 200 countries attended the matches in the 16 host cities.

Infantino emphasized that the tournament proceeded without significant incidents, violence, or hostility among attendees. The logistical operation ensured the smooth running of each match day across the various venues. FIFA also deployed extensive communication efforts, using 5,000 cameras to produce over 24,000 content pieces and distributing more than 2,300 WhatsApp messages and 7.7 million emails through its "Know Before You Go" program to assist fans.

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Fans of about 200 countries followed the championship in the 16 host cities. Moreover, he highlighted that the tournament proceeded without serious incidents, acts of violence, or episodes of hostility between attendees.