2026 World Cup to inject nearly $8 billion pesos into Mexico's economy, boosting tourism

The State of Mexico is poised for a substantial economic windfall from the 2026 World Cup, with an estimated economic impact of 7.969 billion pesos, according to Laura González Hernández, head of the state's Secretariat of Economic Development (Sedeco).

The economic benefits are projected to concentrate heavily within the tourism sector. Sedeco anticipates a surge in demand for accommodation, dining, and various services, alongside increased spending in retail and entertainment. The state aims to utilize the global sporting event as a platform to enhance its profile as a desirable tourist destination for both domestic and international visitors.

"We estimate that over 25,000 economic units will experience dynamism," González Hernández stated, identifying key municipalities like Naucalpan, Tlalnepantla, Toluca, Lerma, Huixquilucan, Cuautitlán Izcalli, and Atizapán de Zaragoza, as well as the entire Toluca Valley, as primary hubs for this economic activity.

To capitalize on the influx of visitors, the State of Mexico will launch specialized tourism initiatives, including the "Ruta del Mezcal" and "Ruta de la Flor." These routes are designed to showcase the region's agricultural richness and promote lesser-known southern municipalities such as Malinalco, Tenancingo, Villa Guerrero, Ixtapan de la Sal, Tonatico, Ocuilan, and Coatepec Harinas. The strategy also aims to highlight the state's significant archaeological sites and its proximity to Mexico City, positioning it as an accessible destination for short trips.

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We estimate that over 25,000 economic units will experience dynamism.