3 Most Popular Cities for Bleisure Travel Revealed by Trip.com

The travel trend known as 'Bleisure,' a portmanteau of business and leisure, is increasingly becoming a preferred way for consumers to travel, particularly in urban destinations, according to Krishna Arya, General Manager of Trip.com Indonesia. This trend reflects a shift where travelers integrate business obligations with recreational activities.

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Bleisure is also becoming increasingly popular, especially in several city tourist destinations

Arya noted that Bleisure's popularity is rising among both domestic and international business travelers. He observed that many professionals now bring family members on work trips, or utilize weekends after business engagements to explore their destination. This approach allows them to balance professional responsibilities with personal enjoyment and family time.

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Bleisure is also referred to as the habit of extending business trips to enjoy free time or travel in the destination city.

Trip.com data indicates that Jakarta is a prime destination for Bleisure, accounting for approximately 30% of its travel originating from corporate rates. Semarang and Surabaya also show similar trends, identified as popular Bleisure spots. Arya attributes this to the robust corporate ecosystems in these three cities, which include major companies and Fortune 500 firms with headquarters, production facilities, and branch offices spread across them.

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From our data, around 30 percent of travel in Jakarta comes from Trip Business corporate rates

Professionals frequently travel between these cities for coordination and operational needs. Arya explained that initial meetings in Jakarta often lead to planning and implementation phases in branches located in Semarang and Surabaya. He highlighted that the extended duration of Bleisure trips, often involving multiple cities for work, presents a significant economic draw compared to conventional, shorter business travel.

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Usually, they come to Jakarta first to hold meetings. After the meeting, they get various takeaways, formulate plans to be carried out, consolidate, and implement at branches in the regions