40 Indonesian SMEs Showcase Crafts and Cuisine at Suadesa Festival 2026

The Suadesa Festival 2026 has become a vibrant showcase for 40 Indonesian micro, small, and medium-sized enterprises (UMKM), offering a diverse range of products from intricate wood carvings to traditional culinary delights. This event serves as a crucial promotional space, enabling these businesses to expand their market reach and connect directly with a wider customer base. Among the participants is Gesang Art, a woodcraft business from Bantul managed by Budi Sutantyo. Supported by PGN since 2008, Gesang Art has benefited from accessible financing and opportunities to participate in various bazaars and exhibitions. Sutantyo presented traditional wooden toys and kitchenware, noting the consistent demand for these items due to their affordability and ease of transport for market events. He expressed a strong desire for the festival to continue, advocating for expanded market access, particularly through exhibitions in major cities like Jakarta and Bali. The festival also highlights the entrepreneurial spirit of women in the Sinduharjo village, whose UMKM group presented a variety of snacks and traditional foods. Arsinta Lisnawati, the coordinator, emphasized that while not directly PGN-supported, the festival significantly boosts the confidence and market visibility for these women-led businesses. Nurmalita, owner of Cucur Jadul Bu Wanti, also seized the opportunity to promote her traditional snacks, having been invited through the Pasar Kangen Yogyakarta team. The collective sentiment among participants is one of optimism and a strong desire for sustained platforms that facilitate business growth and broader market penetration.

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Since 2008 we have been a PGN-supported UMKM. We received very soft loan facilities, even without collateral for the business. Besides that, we were also facilitated to participate in bazaars and exhibitions.