7.7 Flash Sale Drives Pos Indonesia Shipments to 165 Tons Daily
Translated from Indonesian, summarized and contextualized by DistantNews.
At a glance
- PT Pos Indonesia processed 165 tons of mail daily during the 7.7 flash sale, a 37.5% increase from normal operations.
- The surge in volume was driven by online shopping and the back-to-school season for new university students.
- Pos Indonesia implemented operational strategies, including increased processing capacity and optimized logistics, to handle the increased demand.
PT Pos Indonesia experienced a significant surge in its logistics operations, processing an average of 165 tons of mail per day during the recent 7.7 online shopping flash sale. This volume represents a 37.5% increase compared to the usual daily average of 120 tons.
The spike in shipments was attributed to a combination of aggressive online shopping activities across various e-commerce platforms and the unique demand from new university students preparing for the academic year. Notably, there was a sharp rise in the delivery of two-wheeled vehicles from Jakarta to destinations primarily in Sumatra.
In normal conditions, the average shipment we process is around 120 tons per day. During the 7.7 flash sale momentum, the volume increased to around 165 tons per day, or a 37.5 percent increase. The entire operational team has been alerted to ensure the sorting and distribution processes remain optimal.
To manage the increased workload and prevent backlogs, PT Pos Indonesia bolstered its processing capacity, enhanced coordination within its national distribution network, and optimized its multi-modal fleet for last-mile delivery. The company also offered shipping discounts of up to 10% on certain services between July 6-8 to incentivize customers.
Galang Budi Mulyo, Operation General Manager of Sentral Pengolahan Pos Jakarta, stated that the entire operational team was mobilized to ensure optimal sorting and distribution processes. Senior Vice President of Retail Business at PT Pos Indonesia, Helly Siti Halimah, emphasized that robust operational mitigation strategies were key to maintaining timely deliveries during peak digital transaction periods.
The 7.7 online shopping momentum is always followed by an increase in shipping activity throughout Indonesia. Through this shipping cost discount promo, we want to provide more benefits to the public while ensuring Pos Indonesia's services remain a fast, safe, and reliable choice.
Originally published by Republika in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.