A family legacy continues at Prensa Libre

Vinicio Hernández embodies dedication and passion in his role as Circulation Chief for Prensa Libre, a Guatemalan newspaper. Having joined the publication at just 18 years old in 2000 to cover a temporary vacation, Hernández's commitment led to a lasting career. He has now spent 26 years with Prensa Libre, dedicating the last four years to leading circulation efforts nationally and departmentally.

Hernández describes his work, and that of his 10-person team, as demanding, requiring constant attention to national events and strategic decision-making to ensure the daily printed edition is delivered without fail. He highlights the importance of passion and commitment as the driving forces behind their efforts, emphasizing that their work does not adhere to a strict schedule due to the nature of ensuring timely delivery.

He also acknowledges Prensa Libre's successful adaptation to the evolving media landscape, noting its pioneering role in digital integration. This forward-thinking approach has been crucial for the newspaper's sustained relevance and reach.

The article also touches upon a family legacy, as Hernández's father, Fernando, also dedicated 25 years to Prensa Libre. Fernando worked in various roles, including manually setting lead type, composing, and serving as Head of Production. Vinicio reflects on Prensa Libre's enduring ethics and commitment to its audience, which he believes are key to its current standing.