A FARM SHOW draws more than 40,000 visitors with a look at farming’s future

More than 40,000 people visited South Korea’s 2026 A FARM SHOW before the three-day agricultural and rural-life fair closed on Aug. 30.

Held at the aT Center in Seoul’s Seocho District, the 13th edition brought together 356 booths across 7,422 square meters. Government agencies, local authorities, agricultural and food companies, young farmers and rural entrepreneurs presented farming technologies, rural policies and regional specialties.

The fair covered artificial intelligence and agricultural transformation, K-food, countryside relocation and youth-led farming startups. Weekend crowds included families and people considering a move to rural areas.

Hands-on programs proved popular. Seats filled for workshops on cooking with local produce and making makgeolli and gochujang, while some sessions closed advance registration. A local market also drew visitors with agricultural products from different regions.

One visitor, 31-year-old office worker Lee Seung-gyu, said the event helped him sample regional foods and learn about relocation options. He said he had previously regarded moving to the countryside as a distant idea, but now planned to consider it seriously.

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It was useful to taste agricultural specialties from across the country and learn about rural relocation information for each region. I had thought of moving to the countryside as something far off, but after this opportunity I plan to consider it seriously.