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A New Generation of Elvis Tribute Artists Compete in the King’s Hometown

A New Generation of Elvis Tribute Artists Compete in the King’s Hometown

From Asharq Al-Awsat · () English

Summarized and contextualized by DistantNews.

At a glance

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  • The comedy "Scary Movie" unexpectedly topped the weekend box office, earning $55 million.
  • This marks a strong franchise-best global launch of $105.5 million for the Wayans brothers' return to the series.
  • "Masters of the Universe," a high-budget action film, underperformed with $29.3 million domestically against a nearly $200 million production cost.

The summer box office has seen an unlikely champion as the comedy "Scary Movie" surged to the top spot, raking in an estimated $55 million over the weekend. This success is particularly notable given the genre's recent struggles in theaters and the film's relatively modest $30 million budget.

The return of the Wayans brothers to the franchise, which they co-wrote, has resulted in a franchise-best global launch of $105.5 million. "Scary Movie" even surpassed its satirical target, the "Scream" franchise, which debuted with $97 million worldwide earlier this year. This performance is considered a significant comeback, especially after the previous installment's performance in 2013.

This is an outstanding opening for a comedy sequel this far into the series.

— David A. GrossGross, who runs the movie consulting firm FranchiseRe, commented on the strong opening for "Scary Movie."

In stark contrast, the sword and sorcery action-adventure "Masters of the Universe," based on the 1980s animated series and Mattel toys, failed to meet expectations. Despite a hefty production cost of nearly $200 million, the film opened with a disappointing $29.3 million domestically and an additional $25 million internationally. This underperformance positions it as a potential flop for Mattel Studios, especially following the massive success of "Barbie."

Adding to the box office narrative, A24's horror hit "Backrooms," a low-budget film based on a YouTube series, continued its strong run, grossing $25.9 million in its second weekend. It has now become A24's highest-grossing film ever with $212 million worldwide. Focus Features' "Obsession" also performed steadily, earning $25.6 million in its fourth weekend.

It’s a huge bounceback after the last episode crashed in 2013 when Anna Faris and Regina Hall were excluded.

— David A. GrossGross analyzes the performance of "Scary Movie" in relation to its franchise history.
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Originally published by Asharq Al-Awsat. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.