Access to content requires consent for targeted advertising

Access to the full content of this article is contingent upon user consent for targeted advertising. Readers are presented with options to either subscribe to an ad-free experience or proceed with personalized advertisements.

Subscribers to "iDNES Premium" for 199 Czech koruna per month gain unlimited access to content from iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital access to newspapers and magazines, all without advertisements.

Alternatively, users can opt for a free access model that includes targeted advertising. This option allows continued reading, video playback, participation in contests, and engagement in discussions, with advertisements tailored to user interests. This personalization is based on profile building using data from user online activities, processed by MAFRA, a.s., and its 125 advertising partners.

Users can revoke their consent for targeted advertising at any time, though doing so will prompt them to switch to the ad-free iDNES Premium service. Consent for other purposes, such as personalized content display, can be modified or withdrawn without requiring a switch to the premium service. Some data processing is based on legitimate interest, and users can object to this or adjust privacy settings in a detailed settings section.