Accessing Czech online content: Subscription vs. targeted advertising

Access to content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is structured around user choice regarding advertising and subscription models.

Readers can opt for iDNES Premium, a monthly subscription service priced at 199 CZK, which provides unlimited, ad-free access to all articles, videos, and discussions across the mentioned platforms. This tier also includes access to digital newspapers and magazines.

Alternatively, users can choose a free access model that includes targeted advertising. This option involves consenting to the use of cookies and other online identifiers for personalized ad delivery. The platform, along with 125 advertising partners, processes user data based on browsing habits to display relevant advertisements. Users can revoke this consent at any time, though doing so will prompt a transition to the ad-free iDNES Premium service.

The platform outlines its data processing practices, which include using profiles for selecting personalized content and advertisements, measuring ad and content performance, and understanding audience engagement through statistics. Users have the ability to manage their privacy settings and object to data processing based on legitimate interests. The settings applied are specific to the aforementioned websites. For technical reasons related to advertising providers, users who opt for free access with targeted ads must explicitly consent to specific data processing activities, including the use of profiles for personalized content and advertising, content performance measurement, and technical site operations.