Watching football means 57 ads and 12 minutes of betting promotion, study shows

Watching a football match in the Czech Republic means being bombarded with advertisements and betting promotions, according to a recent study. The research indicates that viewers are exposed to an average of 57 advertisements and a total of 12 minutes dedicated to betting promotions during a single game.

This extensive advertising presence raises questions about the viewing experience and the business models employed by media platforms. The article touches upon the platform's advertising policies, specifically detailing the options users have regarding targeted advertising and the use of cookies.

Users are presented with choices: either accept targeted advertising to continue accessing content for free or opt for an ad-free experience by subscribing to iDNES Premium for 199 CZK per month. The platform explains that targeted ads are based on user browsing habits and interests, with data processed by MAFRA, a.s., and its 125 advertising partners.

Users can withdraw their consent for targeted advertising at any time. However, if they do so, they will be prompted to switch to the premium, ad-free service. The platform also outlines various data processing purposes, including selecting personalized content and ads, measuring ad performance, and improving services, emphasizing that these settings apply to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.