Acecook Vietnam breaks ground on new R&D center to promote Vietnamese food globally

Acecook Vietnam's groundbreaking ceremony for its new Research and Development center, D-GROOVE, marks a significant milestone in the company's journey to bring Vietnamese food values to the world stage. After more than three decades of operation in Vietnam, Acecook has established itself as a leader in the instant food industry. This new venture signifies a strategic shift from focusing solely on production capacity to enhancing research, innovation, and value creation for consumers. The D-GROOVE center, with its concept "Research and Development center creating food values from Vietnam to the world," is not just a physical space but a testament to the company's commitment to global standards and Vietnamese culinary heritage.

The name D-GROOVE itself encapsulates the company's operational philosophy. 'D' stands for Development, the genesis of all creativity, while 'GROOVE' is formed by six core values: Global, Reliable, Origin, Open-minded, Valuable, and Evolution. These principles guide Acecook's ambition to expand its reach globally, build unwavering trust in its quality, champion the authentic origins of food, embrace innovation with an open mind, continuously create new value, and pursue relentless improvement. This holistic approach underscores Acecook's vision to not only meet but anticipate future consumer trends and stringent international market demands.

Scheduled for completion in 2027, the D-GROOVE center represents a substantial investment in the future of food innovation. It will house cutting-edge technologies, including sensory sensors and digital aroma analysis, and explore new product categories to cater to diverse market needs. More than just a research facility, D-GROOVE is envisioned as a bridge for collaboration within the Acecook group and with external partners, maximizing synergistic potential and disseminating uniquely Vietnamese innovations worldwide. The integrated smart design, featuring a miniature production line for testing and multi-functional office spaces, reflects a forward-thinking approach to product development and a deep understanding of the Vietnamese market's unique position in the global food landscape.

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Để vươn tới những đỉnh cao mới, chúng tôi cần một "đòn bẩy" mạnh mẽ hơn. Việc đầu tư xây dựng Trung tâm Nghiên cứu và Phát triển mới không chỉ là mở rộng quy mô nghiên cứu, mà là khoản đầu tư cấp thiết vào tương lai, vào khả năng đổi mới sáng tạo và khả năng thích ứng với những tiêu chuẩn khắt khe nhất của thị trường toàn cầu.