Actor Lives in LA Billboard for Netflix Film Promotion

Netflix is employing an unusual promotional tactic for its upcoming film 'The Last House,' placing an actor inside a towering billboard on Los Angeles's Sunset Boulevard for three days. The immersive marketing campaign, designed to capture attention and convey the film's central theme, began on August 6th.

The nine-meter-tall billboard features a structure resembling a house, where the performer will reside from August 6th to August 8th. According to Netflix, the actor will attempt to maintain a sense of normalcy while confined to the elevated, enclosed space. Passersby can interact with the actor via a whiteboard, adding an element of engagement to the stunt.

The installation directly references the plot of 'The Last House,' which centers on a family trapped within their home with no apparent escape. The film's promotional material includes the question, "How long can you survive?" posed on the exterior walls of the billboard's house structure. Directed by Louis Leterrier, the film stars Greta Lee and Wagner Moura, with Moura recently earning an Oscar nomination for his role in 'O Agente Secreto.'