Actress Goo Hye-sun Ventures into Business, Hair Rollers Land in Duty-Free Shops

South Korean actress Goo Hye-sun is expanding her ventures beyond acting, successfully launching her self-developed hair rollers in duty-free shops. She announced the achievement on social media, sharing that the product has completed trademark registration and is now available in duty-free stores.

Hye-sun showcased the trademark registration certificate for her patented hair rollers and shared screenshots from the duty-free online mall, where the product is featured as a new brand. The hair rollers are currently priced between approximately 9,800 and 17,000 won (about $7 to $12 USD) on the platform.

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Trademark registration completed and entered duty-free shops.

This business venture follows Hye-sun's recent transformation into an entrepreneur. She had previously received a patent for the hair rollers she developed. When the product faced criticism for its price, exceeding 10,000 won, Hye-sun explained that the cost was higher due to a reduction in plastic content by over 80% and initial limited production runs. She also introduced handmade leather pouches priced between 110,000 and 230,000 won.

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The product has reduced plastic content by over 80%, and the initial manufacturing quantity was small, resulting in a high initial cost.