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BTS to Illuminate London Eye and Transform City for 'THE CITY ARIRANG' Event
🇰🇷 South Korea /Culture & Society

BTS to Illuminate London Eye and Transform City for 'THE CITY ARIRANG' Event

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Sources not specified New plan
  • Global superstars BTS will hold a large-scale cultural event, 'BTS THE CITY ARIRANG,' in London throughout July.
  • The event will transform the city into a themed experience, utilizing landmarks like the London Eye and the Outernet media hub.
  • It includes interactive programs, a Korean tourism pop-up, and exhibitions showcasing BTS's cultural impact.

Global music phenomenon BTS is set to take over London with 'BTS THE CITY ARIRANG,' a massive cultural project that will transform the British capital into an immersive experience throughout July. This initiative follows similar events in iconic locations like Seoul's Sungnyemun Gate and Las Vegas's Sphere.

The event will prominently feature London's landmarks. On July 6, the London Eye will be illuminated in a striking red, the signature color of the 'Arirang' theme, while a floating boat carrying the 'Arirang' logo will sail the River Thames. The Outernet, a cutting-edge media hub, will host special media art installations from July 8-10, filling its giant digital LED screens with 'Arirang' visuals.

Expectations are reaching their peak for BTS's historic journey, which harmonizes with landmarks in various countries.

— Big Hit MusicThe agency expressed anticipation for BTS's global cultural initiatives.

'BTS THE CITY' aims to connect various urban infrastructures, maximizing audience participation and engagement. Big Hit Music detailed a "stamp rally" mission across eight key locations, including the London Eye, Outernet, and the Korean Cultural Centre UK. Visitors can complete missions at these sites, turning the city into a theme park.

Additionally, the Korean Tourism Organization will host a pop-up event offering K-culture experiences, including dance sessions using BTS music. Samsung Galaxy will provide interactive programs featuring Galaxy AI and limited-edition merchandise. An exhibition at the Korean Cultural Centre UK will display stage outfits worn by BTS during their 2019 Wembley Stadium concert, including a Dior creation by Kim Jones, under the title 'Iconic Looks.'

We will present participatory programs where visitors visit key locations one after another, complete missions, and leave proof, making the entire city a theme park.

— Big Hit MusicThe agency described the interactive nature of the 'THE CITY LONDON' event.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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