Adidas Celebrates European Champions Turkey’s Sultan of the Net with Special Video

Adidas has turned one of Istanbul’s most recognizable landmarks into a giant volleyball net to celebrate the latest triumph of Turkey’s women’s national team, known as the Sultan of the Net.

The special CGI film follows the team’s victory at the CEV Trendyol 2026 European Championship. It opens with an evening view of the 15 July Martyrs Bridge before digitally transforming the bridge into a huge volleyball net. A giant volleyball then appears in the sky and clears the net, evoking the decisive point that carried the Sultan of the Net to the title.

“

As the official product sponsor of the National Volleyball Teams, being alongside the Sultan of the Net on this journey is very valuable to us.

The film next shows the entire team under the message “Congratulations, Sultan of the Net.” It ends with the words “You Got This” and the adidas logo.

Onur Demircan, adidas Türkiye’s senior marketing director, said the company was proud to stand alongside the team as the official product sponsor of Turkey’s national volleyball teams. “As the official product sponsor of the National Volleyball Teams, being alongside the Sultan of the Net on this journey is very valuable to us,” he said. “After the CEV Trendyol 2026 European Championship title, we wanted to share in this great excitement beyond the court and include one of Istanbul’s most iconic landmarks in this special celebration.”

“

After the CEV Trendyol 2026 European Championship title, we wanted to share in this great excitement beyond the court and include one of Istanbul’s most iconic landmarks in this special celebration.