Adidas CEO Bjørn Gulden criticizes media portrayal of managerial mistakes

Adidas CEO Bjørn Gulden has spoken out against public criticism, suggesting that managers, including himself, often make errors that go unnoticed by the media. Gulden, a Norwegian leading the sports apparel giant, stated that such mistakes are typically not met with public condemnation.

Gulden oversees a company with an annual turnover of 290 billion and employs 65,000 people. He commands significant influence, maintaining connections with figures like Lionel Messi and receiving support from football legends such as Jürgen Klopp. His position grants him considerable power and access.

Despite living abroad for most of his life, Gulden maintains ties to Norway, owning a cabin and visiting for holidays. He expresses affection for Norwegian nature and sports. However, the article notes that his public statements do not always reflect a distinctly Norwegian perspective, likely due to his extensive international experience.

The piece touches on Gulden's personal life, mentioning his recent knee surgery and his ongoing recovery. It contrasts his global business role with his personal connection to his home country, painting a picture of a high-profile executive navigating a demanding career while retaining personal links to his heritage.